“2020
Rio de Janeiro: 29th to 31th May
São Paulo: 4th to 6th June”
2019
In 2019, Wines of Portugal host its 6th edition in Rio and its 3rd in São Paulo with almost 80 producers in each city and an audience of 12,500 in both Rio and São Paulo. Organized by newspapers Público, O Globo and Valor Econômico in partnership with Wines of Portugal and curated by Out of Paper, it is already the biggest event of Portuguese wine outside Portugal. In 2019, besides the wine, there were music concerts with Brazilian singer Adriana Calcanhotto and masterclasses of two iconic wines like Barca Velha and Pêra Manca.
“Simone Duarte, founder of Out of Paper and curator of the initiative, stressed the presence of producers in the events. “It makes the whole difference for consumers. We will have 20 top producers or winemakers who are coming for the first time””
Photos: Eduardo Uzal, Alex Ferro, William Lucas, Ana Patrícia
2018
In June 2018, Wines of Portugal host its 5th edition in Rio (79 producers) and its 2nd in São Paulo (84 producers) with record numbers of producers and audiences. 8,000 attended the event in Rio and 6,000 in São Paulo. It is already the biggest event in Portuguese wine outside Portugal.
““This is the only wine event of its size where the most important producers come in person. Nothing beats the story behind the bottle and meeting the person who actually created it makes a big difference.””
““This year, São Paulo had many more people than its first edition. It just shows the potential we have to grow in the city and the producers already felt a change in consumer behaviour””
Photos: William Lucas, Sibila Lind
2017
Brazil’s biggest event for Portuguese wine, an initiative of Público and O Globo newspapers, in partnership with ViniPortugal and organized by Out of Paper. In 2017, for the fourth year running, Wines of Portugal has attracted thousands of people in Rio. However, the big news was its grand opening in São Paulo.
““Most extraordinary of all was the great turnout of producers and winemakers, giving faces to the labels, which completely changes the consumer’s relationship with the wine. There is nothing like meeting and talking with the person who created the wine, and learning the story behind the bottle,” says Simone Duarte, from Out of Paper, representing the newspaper Público.”
“In Rio, we have 72 Portuguese wine producers, which means we have grown compared to last year, when we had 66,” adds Simone Duarte, organizer of the event on behalf of Portugal. “This is a great number in a year in which Brazil is undergoing a crisis. Also, tickets began selling out faster than last year.””
Photos: Sibila Lind